However, they also restrict the messages and automatic variant testing that Google performs for these responsive search ads, which may negatively impact your ad’s performance. Pinning headlines or descriptions will make sure the essential parts of your ad always show. Keep in mind though that headlines 3 and description 2 won’t always show, so pinned messages in those positions won’t always be part of the responsive search ad. If you want a message always appear in a particular headline or description spot you can specify that as well. “Showing this headline in any unpinned position” will make sure that message always shows, but it may appear in headline 1, 2 or 3. Avoid repetitive language or the same call to action!
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